Question

Bubble-Up, Inc., is a small manufacturer of educational toys for children under age 10. It has co-existed with three other competitors in the educational toy industry for over 20 years, each of them maintaining a stable market share. There is a widespread rumor that Mega-Toy, Inc., the market leader in the broad children's toy market, has decided to target educational toys. Which of the following statements is MOST likely true?a. The owners of Bubble-Up are unconcerned about Mega-Toy's entry to the market because of the resource dissimilarity between the firms.
b. Bubble-Up's greater organizational slack will allow it to aggressively attack Mega-Toy.
c. Bubble-Up's smaller size may make it more flexible in introducing innovations than Mega-Toy.
d. Competitive rivalry will not increase for Bubble-Up because Mega-Toy is not dependent on the educational toy market.

Answer 1

Answer:

c. Bubble-Up's smaller size may make it more flexible in introducing innovations than Mega-Toy.

Explanation:

As Bubble UP is a small organization, it does not have significant market share and also it do not have huge cost as the production is low, accordingly if it invents or innovates a new set of toys, then it will be really easy for the organization to do so.

This is because the organization's small size is a benefit, as even in case of losses through innovation the losses will be small because of small investment, whereas losses that of the Mega Toy in case of unsuccessful innovation will be huge.