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evablogger [386]
4 years ago
15

Mott's used an advertising campaign to change the way consumers thought about its applesauce from a dinnertime side dish to a re

placement for cooking oil in baking. The advertising message was that using applesauce in baking cuts calories and makes the resulting baked good healthier. Mott's used a __________ strategy. a) perceptual mapping b) product positioning c) product differentiation d) repositioning e) psychographics
Business
1 answer:
GrogVix [38]4 years ago
4 0

Answer:

D) Repositioning

Explanation:

Perceptual mapping is the graphical representation of a product to explain the consumers' perception.

Product positioning is a method to explain the product's benefits to the targeted consumers.

Product differentiation is the process of distinguishing a product from other goods to force the customers to purchase.

Psychographics is a qualitative explanation based on the consumers' preferences.

Finally, <em>repositioning</em> is focusing on changing the customers' view engaged with the brand or product. It usually depicts a variety of a product's brand image. Since Mott's used an advertising method that changes the consumers' thought and perception, he used this <em>repositioning</em> strategy.

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Sumner sold equipment that it uses in its business for $31,800. Sumner bought the equipment a few years ago for $79,100 and has
-Dominant- [34]

Answer:

Sumner's has a loss of $-7750 from the sale of the equipment

Explanation:

Solution

Given that:

We compute the amount  of profit and loss, few steps will be taken which is given below:

Step 1: we compute the book value of the equipment which is shown below:

Book value = purchase price - depreciation claimed

= $79,100 -$39,550

= $39550

Therefore then book value is $39,550

Step 2: we calculate the amount of Sumner's gain or loss which is shown below:

The gain (loss) is = the value (sale) - book value

= $31,800 - 39550

= -7750

Therefore the loss from the sale of the equipment is -$7750

Which implies that Sumner's has a loss of $-7750

5 0
3 years ago
"DEF Corporation, after many profitable years, declares a one-time special cash dividend of $5.00 per share. After the announcem
Tju [1.3M]

Answer: B. 1 DEF Jan 50 Call

Explanation:

The Options Clearing Corporation (OCC) acting under its mandate of being an issuer and guarantor for options and futures contracts can alter options prices but does not do so for prices based on normal dividends as they are more regular and their effects are already accounted for in the price of the call.

When a company calls a one-time special cash dividend, this is new to the market which would not have incorporated it into the price of the call. The OCC will then adjust the price to account for this.

In this case it will do so by subtracting the dividend from the call;

= 55 - 5

= $50

The customer will then have 1 DEF Jan 50 Call .

8 0
3 years ago
Suppose you invest 60% of your portfolio in campbell soup and 40% in boeing. the expected dollar return on your campbell soup st
DiKsa [7]
<span>Boeing stock has increased to about 41.4% while Campbell soup has decreased to about 58.5%. This is because Boeing's rate of return was significantly higher than Campbell's soup, therefore with the returns added in, the portion of the portfolio that is invested in Boeing has increased.</span>
4 0
4 years ago
Verify why the farmers' credit union chose to increase Farm B's line of credit but not Farm A's in the following scenario:
Shkiper50 [21]

Answer:

see below

Explanation:

he farmers must have considered the ability to repay back loans when making the decision. The ability of a business to meet its current obligations is expressed by the current ratio.

The current ratio or working capital ratio communicates a firm's ability to repay debts as they become due. The higher the ratio, the better.

the current ratio is calculated as current assets/current liabilities

For Firm A,

current ratio =$150,000/ $125,000.

=1.2

For Firm B,

current ratio =$100,000/$75,000

=1.333

Firm B has a better current ratio than Firm A. Firm B is in a better position to repay loans compared to Firm A.

5 0
3 years ago
The president of the United States receives tax policy advice from economists in the a. Federal Reserve. b. Department of Justic
Evgen [1.6K]

Answer:

Department of the Treasury

Explanation:

The function of the Department of the Treasury is to conserve a firm economy and also to create various job opportunities by accelerating the various conditions that enable the growth of the economy.

The Treasury also play an important role in intensifying national security by tackling a variety of threats and protecting the integrity of the financial system. It also plays a role in handling the U.S. Government’s finances and resources effectively. The United States president also receives tax policy advice from economists in Treasury Department.

7 0
4 years ago
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