Question

A grocery store offering loyalty cards with discounts to its customers is an example of how transaction data can be used in a customer relationship management (crm) system.

Answer 1

This is true, the loyalty cards are an example of a customer relationship management system. Thanks to offering discounts to the customers, the customers are more likely to be loyal and shop at the grocery store. This ensures a good relationship with the customer, and makes it less likely that they will leave negative reviews. As a result, the relationship with the customer is managed.