4 years ago

Zone of acceptance refers to consumers': Select one:

Business

1 answer:

sesenic [268]4 years ago

6 0

Answer:

Letter a is correct. <em>Acceptable range of prices for any purchase situation.</em>

Explanation:

<u> The purchase decision</u> process is a systematic model that represents the rational or irrational steps a consumer goes through before making a purchase. These steps are related to solving needs, searching for information, evaluating similar alternatives, and post-purchase behavior.

The zone of acceptance is a step regarding the price range that the consumer is willing to pay for a particular product or service, and is influenced by each step of the consumer's buying decision.

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Answer:

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