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Tresset [83]
4 years ago
14

Marketing strategy formation refers to:

Business
1 answer:
german4 years ago
3 0

Answer:

Answer is option a, i.e. a plan to use company resources (time, talent, finances) effectively and efficiently.

Explanation:

Marketing strategy can be understood as a plan (generally long term) that creates a pathway or road map to reach the desired goal. These goals are generally related to achieve profitability and productivity in an organization by utilization of the limited available resources effectively and efficiently. Therefore, the answer is option a.  

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