It was known as the Zipcar concept. Using the social media platform, the business was directly linked to the market. It made them get the edge they wanted to be more popular as their customers get to engage themselves they are already attracting potential clients. Being more popular also equates to added value in the market.
Answer:
"Legs"
Explanation:
When a campaign is said to have legs it means that it has staying power.
Having legs means a concepts ability to remain flexible and grow while maintaining an entitie's brand and identity.
Such campaigns work in whatever medium you decide to use. For example digital media, radio and television.
It should be a concept that is replicable over the life of the campaign
The short-run average total cost of Ike's Bikes of producing 100 bikes is $360.
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What is the short-run average total cost ?</h3>
The short-run is a production period where some of the factors used in the production process are fixed and others are variable. The short-run average total cost is the total cost divided by total output. Total cost is the sum of fixed cost and variable cost.
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The weighted average cost of capital (WACC) for ABC Limited is 12.63%
The weighted average cost of capital(WACC) of a firm is the average cost of finance incurred by the firm on all its sources of finance.
It is determined as the sum of the cost of each source of finance multiplied by their respective weights in the firm's capital structure.
By weights, I mean the percentage of funding each source contributes to the total finance available at the firm's disposal.
WACC=(weight of equity*cost of equity)+(weight of mezzanine finance*cost of mezzanine finance)+(weight of debt*cost of debt)
weight of equity=equity finance/total finance
cost of equity=15%
weight of mezzanine finance=mezzanine finance/total finance
cost of mezzanine finance=9.5%
weight of debt of finance=debt finance/total finance
total finance=$5m+$2m+$1m
total finance=$8m
WACC=($5/$8*15%)+($2/$8*9.5%)+($1/$8*7%)
WACC=12.63%
Find further guidance on weighted average cost of capital's computation in the link below:
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