Answer:
<u>have common needs</u>
Explanation:
Marketing Segmentation refers to dividing or segregating markets into different segments based upon different traits. All prospective buyers classified into a particular segment, share common needs and buying preferences.
Marketing Segmentation can be done geographically, demographically, Psychographic or Behavioral basis.
Geographic relates to location, demographic relates to age composition or gender, psychographic relates to buyer psychology and perceptions, behavioral relates to behavior of buyers and their respective traits.
Answer:
$11 billion annually.
Explanation:
Firms carried out assessments based on their daily activities as well as employee assessment.
Employees in firms are assessed based on their productivity level, rate at which they are absent from work as well as their turnover rate in the firm.
Low productivity can be defined as a decrease in the production capacity of a firm due to the inefficiency of workers.
Absenteeism can be defined as when a person is not present at work. This may be due to genuine or deliberate reasons.
Employee turnover can be defined as the number of employees who leave a firm and are replaced with new employees.
Low productivity, consistent absenteeism and employee turnover rates are said to cause firms to lose a lot of money due to:
a. Payment of salary for absent workers
b. Having to find replacement for absent staffs.
c. Low productivity due to lack of or absent staffs.
It is estimated that firms lose $11 billion annually in productivity, absenteeism, and employee turnover due to caring for aging parents.
Answer: Economies of scale
Explanation:
Economies of scale occurs when there is a reduction in cost as a result of an increase in production. Economies of scale are the cost advantages which a business can exploit through the expansion of its scale of production. The aim of economies of scale is to lower the average costs of production.
When the car manufacturer diversifies his operation by producing pickup trucks and SUVs, there'll be a reduction in the average unit cost of output. This term refers to Economies of scale.
Answer:
(b) The candidate will be involved in setting up an independent division with responsibility for robotic equipment production and marketing.
Explanation:
- As an area of global marketing deals with the setting up of strategies for the development of marketing plans for the company. By adjusting the strategies that are well suited to other countries form a global point of view.
- Hence the candidates that come from the different locations will be more interested in setting up divisions that look after the promotion and distribution of products, people and processes to deliver good results.
- As it lowers market casts, it has the ability to leverage ideas more easily and quickly and helps the company create an international customer base.
