You could say that he appealed to pathos. It's an appeal to emotion while ethos is to credibility. He used pathos to speak about sad things like secession and about the evils of slavery and why it should end. He didn't have to appeal to credibility because he was already the president so everyone knew why he was competent.
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It is <span>C. Dred Scott V Sanford
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The Grow of Trasero , artículo Andrés tecnology
President Harding's economic policies during the 1920's contributed to the rise of consumerism.