Question

Don’s Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as “fashion forward consumers between the ages of 15-30.” However, lately it seems that very few people are responding to the social media promotions. How could Don’s Fashions check to see if they are reaching out to the best potential customers who would likely purchase their products?
a. Don's Fashions could conduct market research to validate their target market.
b. Don's Fashions could design a better website with more graphics that would appeal to their target market.
c. Don's Fashions can try using a different social media site to reach customers.

Answer 1

Answer: In such situation Don's Fashions could conduct market research to validate their target market.

Explanation:  It's given that Don’s Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as “fashion forward consumers between the ages of 15-30.” However, lately it seems that very few people are responding to the social media promotions.

Therefore at this particular stage they can decide to conduct a thorough market research to validate their target market and see it their marketing and strategies have been able to penetrate the market they were targeting.