Question

Hailey purchased furniture for her living room and spent quite a bit of money. After she purchased it, she started regretting that she spent so much and she wasn't sure she liked the furniture. To make herself feel better, she told herself that the other furniture she was considering really wasn't that good and probably would not last as long as the furniture she ended up purchasing. Which of the following is Hailey using to reduce her postpurchase dissonance?
A) Increasing the desirability of the brand purchased.
B) Decreasing the desirability of rejected alternatives.
C) Decreasing the importance of the purchase decision.
D) Reversing the purchase decision.
E) Increasing the importance of the purchase decision

Answer 1

She is using decreasing desirability if the rejected alternatives. Notice how she is saying that the couch she DIDNT buy (the alternative) would not have been that great. She is making herself have a worse (decreasing) opinion of the alternative.