3 years ago

What was the four-firm concentration ratio in the u.s. soda market in 2009?

1 answer:

8 0

<span>the four-firm concentration ratio in the u.s. soda market in 2009 are as follows Coca cola -42.7% Pepsi - 30.8% Dr.pepper snapple group - 15.3 % Royal crown - 2.1 % From the above data we can clearly find that Coke has an uphill battleâ€”they have huge amounts of marketing muscle, financial resources.Against Coke and Pepsi, guerrilla warfare is the only thing that might work.</span>

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