Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major

Question

3 years ago

6

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major

retail outlets such as Walmart and Best Buy. Which one of Porter’s generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter’s generic strategies is Dell demonstrating today?

Computers and Technology

1 answer:

Keith_Richards [23] · Answer 1 · 2021-12-24T05:16:56+03:00

Keith_Richards [23]3 years ago

4 0

Dell was using the cost leadership strategy but is now using differentiation leadership strategy.

#learnwithBrainly