Answer:
D. Online marketing, social media marketing, and mobile marketing
Explanation:
Digital direct marketing is a fusion of <em>digital </em>and <em>direct </em>marketing. <em>Digital </em>includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops...
Since the term <em>direct</em> refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.
The only answer that includes types of DDM (digital direct marketing) is <em>D</em>.
Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of <em>cookies </em>and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).
Answer:
TRUE - Analytics
Explanation:
Analytics is the systematic process of finding, interpreting and communicating meaningful patterns found in data. Ot involves the examination of data using mathematical methods.
The online retailer used analytics in order to understand the consumers behaviors and then to be able to make decisions from result gotten rather than the use of "gut" feeling or intuition which isn't backed by data or facts.
The use of analytics in business making decisions generally improves profits margins, efficiency and risk management.
Answer:
(1) rate = 25% of direct labor cost
(2) rate = 30% of direct materials
Explanation:
To determinate the rate We distribute the total overhead cost over a given cost driver.
factory overhead 117,000
direct materials 390,000
direct labor 468,000
(1) We are asked to use direct labor as a cost driver
117,000/468,000 = 0.25 = 25%
(2) We are asked to use direct materials as a cost driver
117,000/398,000 = 0.25 = 30%
Answer:
The correct answer is letter "B": corporation.
Explanation:
A Corporation is an organization -usually a large business- with specific characteristics. Under the law, corporations are deemed separate legal entities from their owners. This means that <em>corporations themselves, not the owners, are legally liable for their actions and debts.</em>
