Answer: Segmentation by usage
Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.
From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.
Answer:
$62.00
Explanation:
Given data (Twersky Wedding):
Size-related: $1.15/guest
Complexity-related: $28.24/ tier
Order-related: $74.74/order
Guests: 120
Tiers 5
Order 1
Calculations:
Size related ($1.15 per guest × 120 guests): $138.00
Complexity-related ($28.24 per tier × 5 tiers): $141.20
Order-related ($74.74 per order × 1 order): $74.74
Cost of purchased decorations for cake: $54.66
______________________________________________
Total cost $408.60
Charges $470.60
Overall margin = Charges - Total cost = $470.60 - $408.60 = $62.00
Hope this helps!
Answer:
5500 units per month must be sold to earn the required profit
Explanation:
The target profit is the amount of profit that a business wants to earn. To calculate the target profit, we can use the break even analysis and include the factor for target profit under its formula and calculate the units and the dollar sales needed to earn the target profit.
In this case, the target profit is $50000 per month.
The break even in units = Fixed cost / contribution margin per unit
Contribution margin per unit = selling price per unit - variable cost per unit
To calculate units required for target profit, we will add the target profit to the fixed cost and divide by the contribution margin per unit
Target profit units = (fixed cost + target profit) / Contribution margin per unit
So,
Contribution margin per unit = 20 - 10 = $10 per unit
Target profit units = (5000 + 50000) / 10
Target profit units = 5500 units per month
That would be true so you make sure you have all the correct info to put on the application
