Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
Answer:
<em>Latent learning</em>
Explanation:
In psychology, latent learning can be described as a subconscious learning or gathering information which a person is least interested in. Latent form of learning might not readily be seen or observed by the person until he/she comes up with a scenario where it is required. Hence, it remains a subconscious memory. One of the biggest examples of latent learning is children watching some actions of their parents in childhood and using them when they grow older.
The ancient Greeks actually lived in houses made of dried mud bricks. Unfortunately, their walls are not very strong. It was common for houses to be broken into pieces, and most had to be renovated. The roofs of the houses are covered with mud panels and the windows are small and covered with wooden shutters.
