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dimulka [17.4K]
2 years ago
8

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage

of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were:
(a)- 160
(b)- 140
(c)-180
(d)- 165
Business
1 answer:
Tcecarenko [31]2 years ago
8 0

Answer:

A. 160

Explanation:

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Taylor Company has current sales of 1,000 units, which generates sales revenue of $190,000, variable costs of $76,000 and fixed
Leya [2.2K]

Answer:

The change in net operating income after the changes by $14,200

Explanation:

For computing the change in net operating income, first, we have to compute the contribution per unit which is shown below:

Contribution per unit = Selling per unit - variable cost per unit

                                   = $190 per unit - $76 per unit

                                   =  $114 per unit

where,

The selling per unit = (Sales revenue ÷ number of units)

                                = ($190,000 ÷ 1,000 units)

                                = $190 per unit

The variable cost per unit = (variable cost ÷ number of units)

                                           = ($76,000 ÷ 1,000 units)

                                           = $76 per unit

Now the change in operating income equals to

= (increased sales units × contribution per unit) - advertising cost

= (300 units × $114 per unit) - $20,000

= $34,200 -$20,000

= $14,200 increase

7 0
3 years ago
All of the following are among the methods project managers can use to develop individual and team capabilities EXCEPT:A. teach
Neporo4naja [7]

Answer:

C. Utilize coercive powers

Explanation:

Utilizing coercive powers will make the individual and team feel intimidated which would make them inconfident of themselves

3 0
3 years ago
A _______ is a prediction stated in a way that permits it to be tested.
DochEvi [55]
<span>A "hypothesis" is a prediction stated in a way that permits it to be tested.

Hypothesis refers to a particular statement of prediction. It depicts in concrete (instead of theoretical) terms what you expect will occur in your investigation. Not all examinations have hypotheses. Some of the time an investigation is intended to be exploratory. There is no formal hypothesis, and maybe the reason for the investigation is to investigate some territory all the more completely keeping in mind the end goal to build up some particular theory or forecast that can be tried in future research. A solitary report may have one or numerous hypotheses.
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5 0
3 years ago
The entry to record the distribution of the stock dividend would include
Iteru [2.4K]

The correct answer is B. A debit to common stock distributed.

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In credit entry it records distribution and declaration of stock dividend which includes the debit to the retained earnings and also a credit to the common stock.

4 0
3 years ago
The intermediate goods are not counted in the calculation of GDP, because: * 2 points A. that involves double-counting. B. these
7nadin3 [17]

Answer:

A. that involves double-counting.

Explanation:

Imagine a company that produces furniture. If we would include the wood, the nails, the wood paint, etc., were included in the calculation plus the furniture itself, you would be double-counting the cost of the manufactured furniture. If you consider waste materials, then you would be adding even more costs. That is why you only consider finished goods.

6 0
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