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dimulka [17.4K]
3 years ago
8

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage

of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were:
(a)- 160
(b)- 140
(c)-180
(d)- 165
Business
1 answer:
Tcecarenko [31]3 years ago
8 0

Answer:

A. 160

Explanation:

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When the price of a good is $5, the quantity demanded is 120 units per month; when the price is $7, the quantity demanded is 100
Gre4nikov [31]
Price elasticity can be calculated using the attached formula where:
the first term represents the % change in quantity and the second term represents the % change in price

% change in quantity = (100-120) / (220/2) = -2/11 x 100 = -18.1818%
% change in price = (7-5) / (12/2) = 33.3333%

price elasticity = 18.1818/33.3333 = 0.55

Note that the price elasticity is usually taken as an absolute value.

6 0
3 years ago
The average cost of production for a bottle of water in the industry is 0.20 cents while its average price is 0.50 cents. Water
UkoKoshka [18]

Answer: A. It has a competitive advantage in the industry

Explanation:

From the question, we are informed that the average cost of production for a bottle of water in the industry is 0.20 cents while its average price is 0.50 cents and that Water Inc. manufactures the same product for 0.10 cents while its average price is 0.40 cents.

The scenario shows that Water Inc has a competitive advantage in the industry. This is seen as the bottle of water is produced at a cheaper cost wen compared to its rivals.

7 0
3 years ago
The equilibrium price and quantity of a good are found where the supply and demand curves intersect.
Drupady [299]
True. Do not forget that the equilibrium quantity is found when the quantity demanded is equal to the quantity supplied, which must be where the two curves intersect.
4 0
3 years ago
The management of supply chain inventories focuses on: No Answer Selected
Dennis_Churaev [7]

Answer: both internal and external inventories

     

Explanation: In simple words, supply chain inventories refers to the  raw material, finished goods and work in process inventories like factors that together constitutes a supply chain.

Management of supply chain refers tot he process in which the organisation tries to control and maintain the flow of inventories from on stage to the other with the ultimate objective of keeping the supply of finished goods smooth throughout the period.

It starts from procuring the suitable raw materials in right quantity and right time after that it monitors the manufacturing unit so that production is done in appropriate time period and finally makes sure that finished goods will be supplied to the market as per the time period specified by the wholesalers or retailers.

7 0
3 years ago
Suppose american winemakers convince the federal government to issue a directive to serve only domestically produced wine at gov
Sever21 [200]

Answer:

B) rent seeking behavior

Explanation:

Rent seeking behavior refers to actions carried out by businesses that try to seek benefits through government policies. In other words, the businesses will try to make the government give them some type of special treatment or special benefit at the expense of the general population.

In this case, the American winemakers were able to convince government officials to only serve domestic wine at government events. The problem is that the general population (taxpayers) are the ones that pay for that wine. American winemakers will benefit at the expense of the taxpayers.

4 0
4 years ago
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