Question

What motivates companies like starbucks to expand into international markets with little perceived interest for their product?

Answer 1

The fact that organizations so effective and well known are able to create a demand where it doesn't exist remains solid. Huge companies don't offer only items; they offer style, economic status, and so forth, for example a person might not like Starbucks but will use it to tell others about his status. With the correct showcasing, they can adjust their worldwide image to the local needs. That is the reason Starbucks figured out how to open many stores in China, a nation with the convention of tea drinking. Starbucks used a way to promote where Chinese did not felt threatened of losing their tea drinking culture.