Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
Answer: Option C
Explanation: Marketing uses inseparability to describe the main service value as distinct from goods. Inseparability is the feature of a service that makes it difficult to distinguish the service's supply or output from its utilization.
In the given case, the main objective of the consumer was to get her product but the service by the employee was also an inseparable part that affected the utility satisfaction of Wendy.
Hence we can conclude that the correct option is C.
Answer:
banks must have an information security policy
Answer
you forgot the period at the end of the sentence
Explanation:
