Advanced Communications, a leading mobile communication service provider, has a deal with On-the-Go, a chain of several thousand
convenience stores nationwide. Users of Advanced Communications simply have to punch in their phone number at an On-the-Go gas pump to get 20 percent off on up to 20 gallons of gas for the next 90 days. This scenario describes a __________.
These alliances are an indo-organizational type in which several trading stakeholders decide to put resources, transfer knowledge. It also collaborates in environmentally friendly-nomic price-creating exercises.
In this alliances major mobile phone service provider, Advanced Phone has a contract with On-the-Go, a chain of several thousand convenience stores nationwide.
It depends on synergy in both the assets and technical expertise to introduce to those of the partnership by any of the trade members, that's why the strategic alliance is the correct answer.
