Question

You are in the market for a small economy car. The salesperson has you drive the economy car, and then hands you the keys to a mid-size car of the same brand for you to drive. The salesperson is engaged in:

Answer 1

Question Options:

a) up-selling

b) cross-selling

c) bundling

d) customer relationship management

e) customer intimacy

Answer: The salesperson is engaged in: UP-SELLING.

Explanation: Up selling can be defined as an act of persuading a customer to buy more than he or she had intended. It is a sales technique in which the seller incites the buyer to purchase something more expensive.

An example can be suggesting a brand of watch that the customer hasn't previously heard of as an alternative to the one being considered.

It involves persuading customers to purchase a higher-end product, an upgrade, or an additional item in order to make a more profitable sale.