He hates Christmas because of the bad memories related to it.
A. affect
Affect can sometimes be a noun, but it is mostly used as a verb that describes some sort of change or difference.
On the other hand, the word effect is not an action nor verb; it is a noun that refers to the result of a cause.
Answer:
Personification
Explanation:
the attribution of a personal nature or human characteristics to something nonhuman, or the representation of an abstract quality in human form.
a figure intended to represent an abstract quality.
a person, animal, or object regarded as representing or embodying a quality, concept, or thing.