All categories

4 years ago

How does McDonald's organize its marketing department

1 answer:

5 0

The way McDonald's organize its marketing department is by organizes its marketing team to align with its Customer segments.
As the result of this, McDonald managed to came up with several products that target separate customer segments. They had the normal Junkfood menus, Healthy menu such as salad and chicken breast to target health enthusiast, and kids meal

You might be interested in

Consider the following information about a banking system: new currency deposited in the system = $40 billion, legal reserve rat

Vlada [557]

Answer:

The bank will create excess reserve of $200 billion

Explanation:

The question measures the size of credit expansion associated with the new currency deposit. the computation below shows how excess reserves can be computed.

Money multiplier = 1 /Legal Reserve Ratio = 1/0.2 = 5

Excess Reserve Created = A x (1 /Legal Reserve Ratio)

Where: A = New currency deposit = $40

Legal Reserve Ratio = 0.20

Excess Reserve Created = $40 x (1/0.2) = $40 x 5 = $200 billion

The legal reserve of 5 indicates that for every unit of money reserved by banks, they are able to create 5 units of same.

The money creation capability of the banking system as a whole is depends on the legal reserve ratio. Legal reserve ratio is a fraction of a bank deposit which the law requires them to hold. The bank can only lend the balance after deducting the legal reserve.

3 0

3 years ago

Ben has two options this weekend. He could work at his job and earn $10 per hour for three hours, or he could go to a concert fo

masya89 [10]

Answer:

The correct answer is: $60.

Explanation:

Opportunity Cost is what a person sacrifices when they choose one option over another. It is also defined as the revenue of the chosen option over the revenue of the option that was forgone. It represents what was left on the table for deciding taking one option over another.

In Ben's case, the opportunity cost of going to the event represents what he could have earned working for three hours ($10 x 3 = $30). However, as he will have to pay for the event, he will lose $30 for the event ticket. Then, the total opportunity cost of going to the event is:

$30 + $30 = $60

5 0

3 years ago

Suppose First Main Street Bank, Second Republic Bank, and Third Fidelity Bank all have zero excess reserves. The required reserv

lesantik [10]

Answer:

a) Assets: Reserves $200,000; Liabilities: Deposits $200,000

b) Amount Deposited: $2000,000; Change in Excess Reserves: $190,000; and Change in Required Reserves: $10,000

c) See the calculation below and the attached excel file for the table.

d) the $200,000 injection into the money supply results in an overall increase of $4,000,000 in demand deposits.

Explanation:

These can be answered as follows:

a) Complete the following table to reflect any changes in First Main Street Bank's T-account (before the bank makes any new loans).

Note: See the attached excel file for the table.

The $200,000 deposited by Lorenzo to First Main Street Bank led to the creation of both an asset and a liability for First Main Street Bank.

As a result, the reserve of the bank is increased by $200,000 on the asset side of the T-account. It is therefore now possible for the ban to grant loan to other customers from these additional reserves.

In addition, the demand deposit of the bank is increased by $200,000 on the liability side of the T-account. This is recorded as a demand deposit because it is possible for Lorenzo to come at any time to the band to withdraw his deposit either by using a debit card or by writing a check.

b) Complete the following table to show the effect of a new deposit on excess and required reserves when the required reserve ratio is 5%. Hint: If the change is negative, be sure to enter the value as negative number.

Note: See the attached excel file for the table. Just scroll the excel file down to part b.

The required reserve ratio of 5% indicates that First Main Street Bank has to hold 5% of the $200,000 the deposit or fresh fresh reserves, and this will result in having a 95% excess reserve which the bank can employ to grant loans.

From the amount deposited, the change in excess reserve and the change in the required reserve can be computed as follows:

Amount deposited = $200,000

Change in excess reserve = $200,000 * (1 - 5%) = $190,000

Change in required reserve = $200,000 * 5% = $10,000

c) Now, suppose First Main Street Bank loans out all of its new excess reserves to Juanita, who immediately uses the funds to write a check to Gilberto. Gilberto deposits the funds immediately into his checking account at Second Republic Bank. Then Second Republic Bank lends out all of its new excess reserves to Lorenzo, who writes a check to Neha, who deposits the money into her account at Third Fidelity Bank. Third Fidelity lends out all of its new excess reserves to Teresa as well.Fill in the following table to show the effect of this ongoing chain of events at each bank. Enter each answer to the nearest dollar.

Note: See the attached excel file for the table. Just scroll the excel file down to part c.

As already computed in part b above, we have the following to show the effect of this ongoing chain of events at each bank, we have:

For First Main Street Bank:

Increase deposit = Deposit from Lorenzo = $200,000

increase in required reserve = $200,000 * 5% = $10,000

Increase in loans = Loan to Juanita = $200,000 * (1 - 5%) = $190,000

For Second Republic Bank:

Increase deposit = Deposit from Gilberto = $190,000

Increase in required reserve = $190,000 * 5% = $9,500

Increase in Loans = Loans to Lorenzo = $190,000 * (1 - 5%) = $180,500

For Third Fidelity Bank:

Increase deposit = Deposit from Neha = $180,500

Increase in required reserve = $180,500 * 5% = $9,025

Increase in Loans = Loans to Teresa = $180,500 * (1 - 5%) = $171,475

d) Assume this process continues, with each successive loan deposited into a checking account and no banks keeping any excess reserves. Under these assumptions, the $200,000 injection into the money supply results in an overall increase of in demand deposits.

In order to calculate this, the formula for the money multiplier is used to multiply the initial deposit or injection of $200,000 by Lorenzo as follows:

Money multiplier = 1/r

Where r denotes required reserve ratio of 5%, or 0.05.

Therefore, we have:

Overall increase in demand deposits = Injection * (1 / r) = $200,000 * (1 / 0.05) = $200,000 * 20 = $4,000,000

Therefore, the $200,000 injection into the money supply results in an overall increase of $4,000,000 in demand deposits.

Download xlsx

8 0

3 years ago

Balsco's balance sheet shows total assets of $238,000 and total liabilities of $107,000. 11) The firm has 55,000 shares of stock

vovikov84 [41]

Answer:

A) $474,000

Explanation:

Since Balsco's balance sheet shows total assets of $238,000 and total liabilities of $107,000, it means that equity should be $131,000.

The current price of Balsco's stock is $11 per share and total shares outstanding are 55,000, which results in a total market value of $605,000. If you subtract total equity from the total market value = $605,000 - $131,000 = $474,000

6 0

4 years ago

Traditionally, small businesses tended to be concentrated in the ________ industry.

DENIUS [597]

Traditionally, small businesses tended to be concentrated in the retail or retailing industry.

The retail industry involves a business that sells good or services to a consumer. The sell these items based on the demand of the good or service. Even today, the retail industry is growing fast and still one of the main focuses of small businesses.

7 0

3 years ago