Question

The production head at the canned juice unit of True Candy Inc. would frequently stay back after office hours and experiment with new organic hard candy flavors even though this was part of the new product development team's job. As a result of these experiments, he came up with two new flavors of organic hard candy, raspberry-apricot, and strawberry-apple. After rigorous test marketing, which proved that the market would accept the new candy, the product variants were successfully launched. Which of the following strategies does this scenario best illustrate?
a. Unrealized strategy
b. Emergent strategy
c. Tactical strategy
d. Intended strategy

Answer 1

Answer:

B. Emergent strategy

Explanation:

The scenario illustrate emergent strategy.

Emergent strategy: It can also be called "realized strategy". It refers to the pattern of action developed over time by a firm in the presence of absence of specific mission and goals. It implies that an organization is learning what works in practice.

Emergent strategy can be defined as a set of actions, or behavior, consistent over time that was not intended. It is a strategy that develops when an organization takes a series of actions that becomes a consistent pattern of behavior with time.

Emergent strategy involves strategic and tactical changes which responds to events as they arises.

Answer 2

Answer:

Emergent Strategy

Explanation:

Mintzberg defines emergent strategy as an action outside the original or defined plan of an organization that is consistently carried out over a period of time in order to achieve a particular set goal.

It allows flexibility in operation and production processes as it permits new innovation . Employees moral are boosted and work culture improved.

The production head commitment to new organic hard candy flavor experiment despite the fact that it was out of his scope of work is a typical illustration of Emergent strategy