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OverLord2011 [107]
3 years ago
9

Which of the following is used by firms to outline marketing objectives and strategies and identify who is responsible for carry

ing out each part of the strategy?
A. Market segmentB. Marketing planC. Target marketD. Market opportunities and threatsE. Mass market scheme
Business
1 answer:
yuradex [85]3 years ago
7 0

Answer:

The correct answer is B. Marketing plan.

Explanation:

A marketing plan is a document that companies make annually that includes:

- Main objectives for that year.

- Market and company situation.

- Definition of the company's customers.

- Main campaigns to be carried out and expected objective of each campaign.

- Annual action plan where it appears when and who will execute the different actions scheduled for that year.

- Budget to be invested in each action.

- Contingency plan in case the actions are not working that will be done.

But the most important thing is not to know what a marketing plan is, the most important thing is to know why you need it.  You need a marketing strategy in your company because:

- It forces you to focus on measurable objectives.

- It allows you to keep in mind once again who your customer is and what he needs.

- It is the only way that your marketing actions are focused on your goal and your client and that they are consistent with each other.

- It will save you money by focusing only on those actions that work.

- You need it to plan your actions throughout the year and anticipate how much time and resources you will need.

- You can see before finishing all your budget what is working and what is not and be able to make changes.

- It allows you to make an evaluation at the end of the year to see improvement points and lessons learned.

In summary, a marketing plan makes you follow a process that forces you to think about the best way to attract customers, convert them into customers, sell them more products or services and rely on them to get more customers.  

Without this document, your marketing actions will be just that, loose actions with no objective and no possibility of measurement.

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A brewery produced regular beer and a low carb "light beer". Steady Customers of the brewery buy 10 units of regular beer and 15
Svet_ta [14]

Answer:

                                                Regular     Low Carb      Total

a) Units to be produced               20              22             42

(to minimize total production cost)

b) Total production costs    $704,000   $1,150,000   $1,854,000

Explanation:

a) Data and Calculations:

                                                Regular     Low Carb

Monthly customers demand         10              15

Ratio of customers demand        40%           60%

Cost per unit                           $32,000      $50,000

Revenue per unit                    120,000      300,000

Contribution per unit            $88,000    $250,000

Total required revenue = $9,000,000

With 20 additional units of beer, total units produced = 45 (25 + 20)

To minimize production costs and generate a total revenue of $9,000,000, more of the units that cost less should be produced.  Units should be produced according to the following ratio:

                                                   Regular       Low Carb       Total

New Production and Sales units  20                   22             42

                                         

Total production cost =       $640,000         $1,100,000         $1,740,000

                                       ($32,000 * 20)       ($50,000 * 22)

Total revenue =               $2,400,000        $6,600,000     $9,000,000

                                      ($120,000 * 20)      ($300,000 * 22)

To achieve a minimum revenue of $9,500,000,

New production units                  22                   23                  45

Total production cost =     $704,000         $1,150,000        $1,854,000

Total revenue =                2,640,000         6,900,000         9,540,000

3 0
3 years ago
Exam hide or show questions question content area revenue and expense account are permanent accounts. true false
klio [65]

Because they are always converted to an income summary throughout the closing process, revenue and expense accounts are known as nominal accounts.

so the statement is false

Revenue Definition:

Revenue in financial accounting refers to an inflow of funds, typically from sales or services provided by commercial activity. It is also known as sales or business turnover. In other terms, revenue refers to the amount of money that a company or organization receives. For instance, certain businesses may receive income from royalties, interest, or copyright fees. While for some businesses, money may come from the services they provide to clients. Donations from groups, corporations, and people are referred to as revenue for non-profit organizations.

Operating Revenue Examples:

  • Sales.
  • Fees or Commission Earned.
  • Service Revenues.

Expenses Definition:

A money outflow is known as an expense or expenditure in financial accounting. As an illustration, a tenant's expenses can include rent. Parents' expenses could include the cost of their children's tuition. Expenses for a business include things like electricity bills, bank fees, sales expenses, phone bills, repairs, and services.

List of expenses in accounts frequently observed when preparing financial statements:

  • Cost of goods sold.
  • Legal fees.
  • Depreciation.

Learn more about Revenue and expense accounts here

brainly.com/question/16749768

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3 0
2 years ago
How does capital play an important role in the other factors of production?
OverLord2011 [107]

Answer:

Capital is an important factor of production because it's what allows labor and land to be purchased.

Explanation:

capital can be the money that companies use to buy resources, as well as the physical assets companies use when producing goods or services, such as factories and machinery.

7 0
3 years ago
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Harman [31]

C. Product line extension.

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As a leader of the audit team, what do you tell your employees to do first?
Bogdan [553]

Answer:

get to work or your not getting paid. that's what I would say

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