Social media offer a way for brands to invite consumers to engage and interact while they develop shareable content.
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What is a Brand?</h3>
A brand is an intangible marketing concept that helps people identify a company, product, or individual. People often confuse brands with things like slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
Thus, Social Media plays a vital role in encouraging a brand, and through social media, brands can seed many forms of content in social communities as they try to boost engagement and sharing.
Learn more about Brand here:
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Answer:
Net income increase - $4,890
Explanation:
The computation of the effect on net income is shown below:
= Number of pounds of inferior product × (standard price for the materials - inferior product price per pound)
= 3,000 pounds × ($13 - $11.37)
= 3,000 pounds × $1.63
= $4,890 increase
For determining the effect we took the difference of the prices and then multiply it with the number of pounds of the inferior product
Answer:
Effect on income= $2,500 increase
Explanation:
Giving the following information:
Contribution margin= $44
The marketing manager believes that a $6,300 increase in the monthly advertising budget would result in a 200 unit increase in monthly sales.
To calculate the effect on income, we need to use the following formula:
Effect on income= increase in total contribution margin - increase in fixed costs
Effect on income= 200*44 - 6,300
Effect on income= $2,500 increase
Answer:
Company A and Company B
Calculation of Goodwill on Acquisition:
= $212,433
Explanation:
a) Current market value of:
Tangible physical assets = $1,234,567
Intangible asset = $125,000
Total assets' value = $1,359,567
less Liabilities:
Operating = $160,000
Financial = 600,000 ($760,000)
Net value of assets = $599,567
Purchase Price (Company B) $812,000
Goodwill $212,433
b) Company A acquired Goodwill when it bought over Company B. This is an intangible asset which is calculated by subtracting the net value of assets (the difference between the fair market value of the assets and liabilities) from the purchase price of the acquired subsidiary.
