There are two major types of business transactions: business to business (B2B) and business to consumers (B2C).
When a company engages in B2B transactions, they are selling their products or services to another business or individual that will resell them to individual consumers. For example, Nike sells shoes to Foot Locker, and then Foot Locker resells them to final consumers.
Businesses engaged in B2B transactions use specific marketing strategies aimed at their wholesale clients which usually vary from marketing strategies aimed at final consumers, e.g. offer discounts for buying in bulk.
Jacob is an example of a conformist follower. These kind of
followers are also known as the yes people. The explanation behind this is a conformist contributes
enthusiastically in a relationship with the boss but doesn't use critical
thinking abilities. In other words, a conformist naturally transmits out any
and all orders notwithstanding of the environment of the demand. The conformist
contributes willingly, but without seeing the costs of what he or she is being requested
to do. A conformist is worried only with evading conflict.
