Answer:
lagged effect
Explanation:
Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.
The use of combination of promotion tools gives a better effect than each one in isolation.
A major difficulty in measuring IMC is the lagging effect.
Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.
For example consumers do not act immediately after receiving a marketing communication.
Answer:
If the required reserve ratio is 0, that means that the money multiplier will be infinite. I guess the question is incomplete.
I looked for similar questions to fill in the blanks:
If you deposit $2,400 and the required reserve ratio is 0.4, then by how much does the money supply increase?
first we must determine the money multiplier = 1 / required reserve ratio = 1 / 0.4 = 2.5
to determine the total effect on the money supply we just multiply the deposit by the multiplier = $2,400 x 2.5 = $6,000 increase.
An inferior good is a type of welfare whose demand decreases when consumer income increases or demand increases when consumer income decreases. Therefore, if a consumer considers shirts to be inferior goods, the way he will stop consuming it will be when there is a real increase in his income.
In the case narrated, Alex had an increase in salary and remained working for the same number of hours. This means that with the same job, he will have a higher income, meaning there was a real increase in Alex's income. If he considers the $ 3 shirts a much lower asset, he will lessen the demand for it.
Answer: c. An inside director is a board member who also holds a managerial position in the company
Explanation:
Inside Directors are indeed Board members who are employees/ hold managerial positions in the company.
They are in a unique position to help the board in Corporate Governance because as they are on the ground, they have specialized knowledge of the company and as such can provide complete information to the Board.
They typically include a Company's top executives such as the CEO, CFO and the COO.
