Answer:
1. Describes the image the organization wants to project
Statement: Mission Statement
2. Inspires enthusiasm and encourages commitment
Statement: Vision Statement
3. Illuminates the organization’s attitude toward its employees
Statement: Mission Statement
4. Is intended to guide all of the actions in the organization
Statement: Values Statement
5. Is easily understood and well-articulated
Statement: Vision Statement
6. Outlines the organization’s customer base
Statement: Mission Statement
7. Expresses the company’s worldview
Statement: Values Statement
8. Is appropriate for the times and for the organization
Statement: Vision Statement
9. Limits itself to a small number that employees can recall when making decisions
Statement: Values Statement
10. Articulates the geographical locations where the company competes
Statement: Mission Statement
11. Unchanging; As applicable in 100 years as it is today
Statement: Values Statement
12. Reflects high ideals
Statement: Vision Statement
