Question

If Hazel decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?
A. experience
B. ethics
C. control
D. implementation
E. planning

Answer 1

Answer: E. Planning

Explanation:

At the PLANNING STAGE of Strategic Marketing, Hazel should include her goal of a strong ethical environment.

The Planning stage involves penning down goals that one hopes to live up to as well as how they plan to live up to it to ensure a successful implementation.

Putting her goal for an ethical environment in this stage therefore, will ensure that it is a primary goal that is not overlooked during implementation.