The effect that could be called to the given scenario above is the referral marketing. The referral marketing is a way of being able to promote products to customers, specifically new, with the use of referrals. It could be seen above as after Jack recommended it to Jill, Jill will now refer the product that she loves to another person that could be a potential new customer.
Answer:
<u>False</u>
Explanation:
Remember, the word mass media encompasses the use of the internet or web to communicate information.
The cost savings of the web sprangs from digital media which is a form of mass media.
Therefore, a company using the Web to communicate with potential customers is achieving cost savings through a form of mass media called the <em>digital media.</em>
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Answer:
B) economic performance
Explanation:
The triple bottom line approach (TBL) refers to an accounting framework with three pillars:
- financial profit
- social responsibility
- stewardship of the environment
The three pillars are part of a broader scope of business values and corporate responsibility.
