Question

E are three elements in any integrated marketing communication strategy: the _______, the channels through which the message is communicated, and evaluation of the results of the communication.

Answer 1

There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication. An idea of marketing communications development that distinguishes the added value of a widespread plan that assesses the strategic roles of a variability of communication disciplines.