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3 years ago

7

When country music star miranda lambert delivered a message that endorsed milk when she appeared in an ad that is part of "the b

reakfast project" campaign sponsored by the milk processor education program, she was acting as a(n) _________________ source?

1 answer:

Semmy [17]3 years ago

8 0

Answer:

A direct source

Explanation:

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3 years ago

uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. D

aniked [119]

Explanation:

1. This knowledge has enabled them to quickly adapt to the needs of its consumers in the United States and around the world.

2. The five stages of the purchase decision process are problem identification, search for information, comparing alternatives, the decision to buy, and the post-purchase feedback.

1. Problem identification involves recognition by customers that they have a problem.

2. Search for information is a stage in which these customers look for the solution to the identified problem.

3. Comparing alternatives requires customers to compare and contrast solutions offered by companies in terms of their cost advantages and disadvantages.

4. The decision to buy stage is when the customer decides to buy the product from Coppertone based on perceived advantages from their comparison of solutions.

5. Post-purchase feedback by consumers is a measure of the performance of the product they bought.

<u>3. i) Situational influences: </u>this could be thoughts about spending time outdoors at the beach or going on a road trip.

<u>ii) Psychological influences: </u>this may be in the form of self-awareness about the need to protect their skin and to improve their general well-being.

<u>iii) Sociocultural influences: </u>they probably came from a background where beauty treatments are esteemed and part of their culture.

4. Interestingly, Coppertone is one of the major sponsors of the U.S. women's and U.S. men's soccer teams. It also does TV, social media, other digital marketing campaigns.

5. i) They face the threat of unstable demand since they deal with a seasonal product.

ii) Constant product innovation is very much needed in order to meet customer needs.

<u>Recommendations are:</u>

i) Publicity campaigns should be carried out to encourage all-round usage, to avoid the habit of customers waiting for the season before purchasing the product.

ii) Creating new Innovative products should be a priority for the organisation in order to appeal to their needs.

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3 years ago

The following information is available for Cheyenne Corp..

Alenkinab [10]

Answer:

(a) Earnings per share for 2022 and 2021 for Cheyenne are as follows:

Earnings per share for 2002 = $1.21

Earnings per share for 2001 = $1.10

(b) The current ratio and debt to assets ratio for each year are as follows:

Current ratio for 2002 = 2.40

Current ratio for 2001 = 1.25

Debt to assets ratio for 2002 = 29%

Debt to assets ratio for 2001 = 41%

(c) Free cash flow for each year are as follows:

Free cash flow for 2002 = $63,000

Free cash flow for 2001 = $44,000

Explanation:

(a) Compute earnings per share for 2022 and 2021 for Cheyenne. (Round Earnings per share to 2 decimal places, e.g. $2.78.)

These can be calculated using the following formula:

Earnings per share = (Net income - Preferred dividends) / Average shares outstanding ..................... (1)

Where;

Average common shares outstanding = (Common shares outstanding at beginning of year + Common shares outstanding at end of year) / 2

Using equation (1), we have:

Earnings per share for 2002 = (81,700 - 9,705) / ((42,000 + 77,000) / 2) = $1.21

Earnings per share for 2001 = (51,615 - 9,705) / ((31,700 + 44,500) / 2) = $1.10

(b) Compute the current ratio and debt to assets ratio for each year. (Round ratio answers to 2 decimal places, e.g. 15.25 and percentage answers to 0 decimal places, e.g. 15%.)

These can be calculated using the following formula:

Current ratio = Current assets / Current liabilities ................... (2)

Debt to assets ratio = (Total liabilities / Total assets) * 100 .............. (3)

Using equation (2), we have:

Current ratio for 2002 = 56,880 / 23,700 = 2.40

Current ratio for 2001 = 39,625 / 31,700 = 1.25

Using equation (3), we have:

Debt to assets ratio for 2002 = (70,180 / 242,000) * 100 = 29%

Debt to assets ratio for 2001 = (84,870 / 207,000) * 100 = 41%

(c) Compute free cash flow for each year.

These can be calculated using the following formula:

Free cash flow = Net cash provided by operating activities - Expenditures on property, plant, and equipment .................(4)

Using equation (4), we have:

Free cash flow for 2002 = $91,700 - $28,700 = $63,000

Free cash flow for 2001 = $57,700 - $13,700 = $44,000

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2 years ago

Which characteristics describe customers who are more likely to have high assets and medium-low debt?

Zielflug [23.3K]

Customers with credit cards with no balance are more likely to have high assets and medium-low debt.

<h3>What do you mean by Credit card?</h3>

A credit card is a small rectangular or metal piece of paper issued by a bank or financial services company, which allows cardholders to borrow money to pay for goods and services from merchants who accept cards to pay.

Customers who are more likely to have medium and low credit often use credit cards, but do not leave a balance. They also have a savings account and a retirement account.

Thus, Customers with have credit cards with no balance are more likely to have high assets and medium-low debt.

To learn more about credit card refer:

brainly.com/question/11199005

#SPJ2

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2 years ago