<span>It is definitely possible for a chemical company to produce a certain product through a thermodynamically unfavored process. An example of this process is endothermic reaction. The word endothermic means “taking in heat.” A constant input of energy, often in the form of heat, will keep an endothermic reaction going. For instance, an instant cold ice pack can get cold without putting it in the fridge or freezer. How is that? Endothermic chemical reaction.</span>
Answer: Transformational advertising
Explanation:
From the given case/scenario, we can state that this approach is an example of Transformational advertising. Transformational advertisement is referred to as or known as advertising which tends to associate experience of consuming advertised brand in association with unique parts of the psychological characteristics that are not typically associated with brand or the experience.
