Answer:
False.
Explanation:
Communication through business messages should convey the information in the simplest words so that the other party can easily understand what is being said. It also needs to be brief and to the point.
Using high level diction liberally in business communication leads to unclear messaging. The reader may not know the meaning of the words so the aim of communication will be defeated.
Also high level diction can have different meanings in different circumstances.
High level diction should be used sparingly, and simple diction is preferred.
Answer: ADD BELIEF STRATEGY
Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.
By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.
Answer:
$4,600 debit balance
Explanation:
Provided that
The account receivable balance = $5,000
The amount received from its charge-account customer = $400
So after posting this transaction, the new balance in the account receivable account is
= The account receivable balance - The amount received from its charge-account customer
= $5,000 - $400
= $4,600 debit balance
Answer:
Non equity Strategic Alliance
Explanation:
It would have been an equity strategic alliance if one company had bought shares in the other company, but that is not the case in the scenario
A Non Strategic Alliance is one where both companies agree contractually to combine their capabilities and/or resources together for the purpose of achieving a common goal, which describes the situation in the scenario.
Which of the following statements is true of factors that create consumer attention. <u>Moving objects will get more attention than the stationary ones</u>
Answer: Correct answer is (C)
<u>Explanation:</u>
Motion plays a very important role in catching the attention of the consumers.An organisation has to work very hard to get the attention of consumers.Sometimes it is tough to gain their attention.Various techniques are used to catch the customer's eye.But the researches have shown that moving objects attract more customers than the stationary one.
Objects in motion are more appealing to our eyes .Like advertisements on television have more influence on consumer's attention rather than advertisement in newspapers which is stationary.
Advertisement is the best way to communicate with the target customers.But if that ad is in motion and has sound also it will remain in the mind of consumer for long time.
So it can be said that movement attract attention and influence the purchase decision.A stagnant sign does not have a same effect as a sign in motion.Moving object has the ability to convince.
