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3 years ago

What can you tell about google's Promotional Mix and Promotional strategies ?(10 Marks)

Business

1 answer:

Eva8 [605]3 years ago

6 0

Answer:

The answer is below

Explanation:

Google is known to utilize Promotional Mix and Promotional Strategy that depends largely on viral, or referral, and marketing techniques.

Hence, Google's Promotional Mix and Promotional strategies can be summarized in the following key points:

1. AdWords internet ads: for example, there is a call to action links such as "Download Google Chrome Today" with phrases like "lightning-fast, clean and simple" on the Internet and their other data-enabled apps.

2. Google's YoúTube Channel: this is where they advertise their products through visuals, and the targeted audience gets to view them.

3. Minimalist internet advertising technique: For example, placement of Google link on the homepage of Google Chrome.

4. Offline Billboards: for example "Going Google" and "Google Adopts New..." Billboards

5. Referral: This is done through users, where individuals encourage their friends to use Google products.

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Dorsey Company manufactures three products from a common input in a joint processing operation. Joint processing costs up to the

yKpoI14uk [10]

Answer:

Product A Product B Product C

Sales value after further processing $494,940 $656,030 $248,820

(14,600*$33.90), (22,700*$28.90),

(5,800*$42.90)

Costs of further processing $91,990 $133,305 $62,660

Benefits of further processing $402,950 $522,725 $186,160

Less: Sales value at split-off point $408,800 $499,400 $197,200

(14,600*$28.00), (22,700*$22.00),

(5,800*$34.00)

Net advantage / (Disadvantage) $(5,850) $23,325 $(11,040)

6 0

3 years ago

Assume that Windsor, Inc. uses a periodic inventory system and has these account balances:

erastovalidia [21]

Answer:

Net Purchase = $365,000

Cost Of Goods purchased = $382,100

Explanation:

given data

Purchases = $383,500

Purchase Returns and Allowances = $12,100

Purchase Discounts = $6,400

Freight-in = $17,100

to find out

net purchases and cost of goods purchased

solution

we know that Net Purchase is express as

Net Purchase = Purchases - Purchase Discount - Purchase Return and Allowances .........................1

put here value in equation 1 we get

Net Purchase = $383,500 - $6,400 - $12,100

Net Purchase = $365,000

and

Cost Of Goods purchased = Net Purchase + Freight ....................2

so put here value

Cost Of Goods purchased = $365,000 + $17,100

Cost Of Goods purchased = $382,100

3 0

3 years ago

Fair value changes are not recognized in the accounting records. b. Financial information is presented so that investors will no

Kay [80]

Answer:

a. Historical Cost Principle = All the assets are recorded at their historical cost except the short term investments.

b. Full Disclosure Principle = All the details of the financial conditions of the company shall be stated properly.

c. Expense recognition principle = All expenses shall be recorded properly, and the cost of intangible assets shall be charged as expense during its useful life as amortisation expense.

d. Industry practice and fair value principle = As stated in (a) also, all short term investments shall be valued at fair value, as crops are their stock it is an industry practice in agricultural sector to record crops at fair value.

e. Economic Entity assumption = The owner of a business and that his business are two different legal persons, as income of business is computed and assessed separately and that the income of the owner is assessed separately.

f. Full Disclosure Principle = As there is a time gap in closing the actual financial year on 31 December and preparing the balance sheet, several transactions which are considered to be of important aspect for the people concerned are disclosed in the balance sheet as events after the balance sheet but before the reporting date.

g. Revenue Recognition principle = Revenue shall only be recorded when the entire risk is transferred to the buyer, and that only the payments are left to be received.

h. Full Disclosure Principle = Again all the financial statements shall disclose all the material facts as for investors interests the full disclosure principle is followed.

6 0

4 years ago

Suppose the growth of production in Country B follows Solow Model. Country B's production function is Y = F(K,L) = K0.5 L0.5 . C

BartSMP [9]

Answer:

Explanation:

Given the Solow Formula Y = $K^{0.5} *L^{0.5}$ in the question, we have:

Capital K = 64

Labors L = 100

Substituting the number for K and L into the equation, we have:

$Y=64^{0.5} *100^{0.5}$

Y = 8 * 10

Y = 80

Please Note:

Country B's production function is Y = F(K,L) = K0.5 L0.5 is not correctly stated as the real Solow Model using equation format in the question. This has therefore been done under the explanation above and now correctly stated as Y = $K^{0.5} *L^{0.5}$ .

3 0

4 years ago

In the digital-age workplace, lines of authority are less defined. The availability of information to all employees has increase

Kazeer [188]

Does a picture come with it

7 0

3 years ago