<span>To properly target potential customers, it is necessary to know not only what the needs are of the people they're advertising, they also need to know how the item will be used. There are multiple reasons that a customer would buy an item or service, so I assume media planners would need to use psychographic classifications to know who their target audience is and what they would like. How heavily planners rely on these classsifications probably effects the response they received from the audience.</span>
Answer:
Comparative advertisements need legal support for their claims and must not misrepresent competing products/brands
Explanation:
Comparative advertisement is also called advertising war. A competitor is named in the advertisement and reasons are given why the competitor's product is inferior to the one being advertised.
In this type of advertisement to prevent adverse legal action the company needs to carry out extensive research to provide legal backing for their claims.
Firms must also not misrepresent the competitor's product as this can lead to legal action.
Answer:
Internal rate of return method
Explanation:
Internal rate of return is the discount rate that equates the after-tax cash flows from an investment to the amount invested
Accounting rate of return = Average net income / Average book value
Average book value = (cost of equipment - salvage value) / 2
Payback calculates the amount of time it takes to recover the amount invested in a project from it cumulative cash.
Answer:
a partnership business type
