Question

When a KAM determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what segmentation variable is being used? Group of answer choices a. Type of buying situation. b. Structure of procurement. c. Geographical location. d. End market being served.

Answer 1

Answer:

A) Type of Buying Situation

Explanation:

KAM refers to the Key Account Management and it represents an approach in product sales where the manufacturer or supplier of a product works in close contact with the consumer or client simply to get a better understanding of their common goals and also ensure that both parties achieve their objectives.

Since the objective of KAM is find out the buyer's goal or objective, the right choice is Type of Buying Situation.

Type of Buying Situation is an aspect of consumer behaviour monitoring where the actions of individuals, organisations or groups and their product decisions ranging from use, buying options, processes among others are studied. This is done buy manufacturers to better meet the need of the consumers and the society at large.

The new task being employed, the modified rebuy and straight rebuy options are Type of Buying Situation Major Decisions.