Answer:
Buying Center.
Explanation:
A Buying Center is a group if individuals within an organization that are responsible for making purchase decisions.
The Buying Center is also called the Decision Making Unit (DMU), and it includes personnel from various departments.
The answer & explanation for this question is given in the attachment below.
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parties to the positions that they held before its formation. this
request involves a speech skill of 90</span>
Customer's perceptions set the price ceiling - if they see the price as too high they won't buy it, demand will fall, and so will the equilibrium price. Their perception on the fairness of the price will affect how high the price can go before losing sales.
Answer: Information Utility
Explanation: it helps customers to access information on their buying activity and gives them information available on their buying options
