A cylinder seal is a small, round cylinder invented around 3500 BCE in the Near East. It was particularly important in southern Mesopotamia. Cylinder seals were usually engraved with written characters or figures, and were used for administrative purposes.
There were two ways in which the Mesopotamians used cylinder seals:
Most Mesopotamian sylinder seals formed an image through the use of depressions in the cylinder surface. This type of seal is linked to the development of clay tablets, and produces an effect similar to that of sunken reliefs in Ancient Egypt.
The second was as for the seal to print images using raised areas on the cylinder. These were often used to print images on cloth and other two-dimensional surfaces.
The Nutella Jar is so designed that the chocolate-colored Nutella inside the jar is clearly visible from the outside and proves to be reason enough to tempt the buyer to buy it.
The picture showed on the jar makes the buyer imagine of the combinations of dishes he can make if the buys Nutella.
Thus, it is clear that the packaging of the Nutella Jar governs the decision of buying it to great extent.
