Question

8. Johanna is running for political office and, although she honestly believes she is the most qualified candidate her opponent is doing much better than she is in the polls. Consider the following advertising ideas and
indicate what the likely outcome is based on what you have learned about classical conditioning
Johanna's campaign runs an ad in which she outlines her policy positions using phrases like "helps working families and does not even mention her opponent
Effect on perceptions of johanna: Improves her image
Effect on perceptions of her opponent has no effect on his image
Johanna's campaign runs an ad in which she outlines her positions using phrases like Thelps working familles and, after each description of how she helps her constituents, displays a photo of her opponent's scowing
face with a big red X over it
Effect on perceptions of Johanna: Select
Effect on perceptions of her opponent: Select
Johanna's campaign runs an ad in which she is not mentioned, but the likely harm caused by her opponent's position are detailed using phrases like "children will go to bed hungry and elders will be kicked out of
nursing homes with nowhere to go."
Effect on perceptions of Johanna: Select
Effect on perceptions of her opponent Select
falled
Harmage
was no afect on the image

Answer 1

Answer:

1. Effect on perceptions of Johanna: Improves her image

This will improve her image as people will like that she wants to help working families.

Effect on perceptions of her opponent: Has no effect on his image

It will however have no effect on her opponents image as she did not mention him so people will not link his name to her campaign.

2. Effect on perceptions of Johanna: Improves her image

As before, this will improve her image as she will be associated with helping people.

Effect on perceptions of her opponent: Harms his image

The big red X will harm his image because people will associate him with a well known danger sign.

3. Effect on perceptions of Johanna: Has no effect on her image

As she is not mentioned in the ad, people will not associate the ad with Johanna so there will be no effect on her image.

Effect on perceptions of her opponent: Harms his image

Her opponent will see his image harmed because he is mentioned and and put in a negative light. People will associate him with negative things like hungry children so his image will suffer.