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Ganezh [65]
3 years ago
14

Lewis, a salesperson at an automobile showroom, convinced one of his sales leads to buy the latest car in the showroom. Two week

s after the car was delivered to the buyer, Lewis calls the customer to check if he is satisfied with the car and his service. Upon hearing the satisfied reply, Lewis adds that he can be reached in case of any complaints in the future. In this case, Lewis is _________.
a. following-up with his customer.b. handling objections from his customer.c. resolving his customer's complaint.d. closing the sale.
Business
1 answer:
Arte-miy333 [17]3 years ago
8 0

Answer:

a. following-up with his customer.

Explanation:

Based on the scenario being described within the question it can be said that Lewis is following-up with his customer. This is when a salesperson contacts a customer some time after their purchase in order to make sure that they are happy with their purchase. This allows the salesperson to address any problems or concerns that the customer may have with their product. All with the goal of trying to capture the loyalty of the customer, since a customer that is happy with an initial purchase is more likely to return.

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American Marketing Association -

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