Question

Adidas has identified two different customer groups for its shoes with Boost technology: an older group concerned with performance, and a younger group interested in style. Which aspect of the marketing environment does the split between these two groups represent? a. technology. b. political/legal. c. social. d. demographic.

Answer 1

Answer:

D. demographics

Explanation:

Demographics refers to statistical data that deals with the characteristics of a population. These characteristics include age, sex, income, marital status,gender, etc.

In the case of the question, the population of groups of older men who want performance and younger men who want style refer to demographics.

This is normal in any business as there are different people with different characteristics but that want a certain tye of product from the business. In business, socioeconomic characteristics are usually factors of demographics and these factors include; age, income, education level, marital status, etc.

I hope this helps.