Question

utilizing the models of marketing communication-- tactic used in the one-to-one model which is a more personal level of marketing

Answer 1

Direct marketing tactic.

Direct marketing is a method used by companies that directly targets the potential customers they want to reach through things like direct mail, text advertisements, custom ads on social media, email marketing, and direct selling.

Answer 2

A direct marketing tactic utilizes the models of marketing communication-- tactic used in the one-to-one model which is a more personal level of marketing. A direct marketing tactic is a form of directly getting your advertisement/information to a potential consumer. Phone calls, text messages, emails, online ads, brochures and more are all direct marketing tactics to reach customers. By marketing directly to them, there is a greater chance of them seeing and considering the product/service.