Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The sign of a problem is usually a departure from some normal functions, for instance, failure to attain objectives.
Below are the choices that can be found elsewhere:
a. positive incentives, but not negative incentives.
b. negative incentives, but not positive incentives
.c. both positive and negative incentives.
<span>d. neither positive or negative incentives.
The answer is C.
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