Question

Which techniques are used to engage a reader?

Answer 1

Reading up on the topics and finding the most interesting, shocking things about this topic.
Speaking to other people and find out why it motivates them.

Making yourself vulnerable as a writer is a key to being a successful writer. Dare to expose why you are personally invested in a topic and how it has affected you. Share your story – nobody else can tell it. Be flexible about sharing some details. You do not have to tell your life story in order to get people to listen – just share some information that is interesting and revolves around a certain topic. 

For example, if you were writing about ice cream, make it personalized. Writing like a robot can make even ice cream sound unappetizing. Nobody really wants to read an article that begins with, “Ice cream tastes great. Many people like it.” Try something more personal: “The first time I took a delicious, creamy morsel of frozen, chocolately ice cream into my mouth, I smiled, and proceeded to eat the whole bowl.” 

Hope this helps.  :)