Question

Elaine is in the process of buying a new car. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. These make up her ________ set.

Answer 1

Answer:

The correct answer is evoked.

Explanation:

What is the set evoked?

It is the set of brands among which a consumer makes their purchases within a category. The consumer has a brand in the Top of Mind and the others he knows but that  currently he does not buy (share of mind) and this group of brands are part of his evoked set.

Well-known brands acquire Relevance and with the right motivation can end up in a purchase.

Answer 2

Answer:

Evoked Set

Explanation:

Evoked set literally means is a bundle of varieties that comes to a consumer’s mind when he speculates of buying a product. That is, is an array of brands that originally enters in the mind  of the buyer when considering of purchasing a particular product from the market.

Nonetheless, positioning in Evoked set cannot be underlined promptly as it relies on several elements such as extent, quality and rate and other factors.