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In order to make an ethos, or ethical, appeal, convince the audience that you are a reliable, intelligent and can be trusted. Here is how you can achieve this: Provide personal experience or know someone whose experience can relate to what you are talking about. Use detailed and recent research in your argument.
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Explanation:
I'm a little unsure but if this family has high status in the public eye then depending on the protest might make the family embarrassed or bring upon bad views by the public eye. If this family has a low status like not famous or known then it could just be embarrassing for them that a family member did something that is (depending on the protest) frowned upon. Hope this helps
A MOOC is a massive open online courses. Believing the hype is something I cannot answer for you. It is an opinion, and it is yours to answer.
