Question

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize:_______.a) a test market.
b) consumer-generated marketing.
c) new concept viewing.
d) fan Pages.e) electronic media.

Answer 1

Answer:

The correct answer is consumer- generating marketing,option B

Explanation:

Consumer-generating  marketing is powerful marketing tool used in generating more sales in such a way that the products are marketed using existing customers' content such as product reviews and feedback to reach to more customers  with aid of advancement in information technology.

Most companies have social media pages online, where they engage existing customers in order that new prospects can also be reached with least possible costs implication overall,in other words,customer acquisition cost is kept low.