Question

Now that you have identified Verdure Wellness Club's target market, you need to turn your attention to the buyer decision process for health club memberships. The buyer decision process begins with need recognition and ends with post-purchase behavior. True or false?

Answer 1

Answer: The answer is True.

Explanation: The Buyer Decision process has 5 phases and they are as follows:

1. Need recognition phase, where the buyer recognizes that they have a need to fill.

2. Information search phase, where the buyer seeks information on the best options to meet their needs.

3. Alternative evaluation phase, where a buyer evaluates the alternative enterprises that can best meet their needs.

4. The purchasing phase, where a buyer makes the decision to purchase the product or service of the best alternative, based on the evaluation in phase 3.

5. Post-purchase behavior phase where the buyer will either be happy with the product or service or will regret buying the product or service. Often, the buyer will advice other people to either buy or avoid buying that product or service, based on their experience.