Answer:
The correct answer is D
Explanation:
Product differentiation is the term which is described as the strategy of marketing which focuses on showing off the differences among the product or the competition and the business.
So, the firm or business who spend the highest percentage of the revenue on advertising the product are the firms which sell the highly differentiated goods.
Answer:
mediation
Explanation:
The Writers Guild of America and the film studios used a mediator when they started their negotiations. The mediator is an impartial third party that is present during the negotiations and tries to help both parties reach an agreement or settlement. The decisions taken by the mediator are not mutually binding so any party can accept or reject them. A mediator only helps to solve the problem, offers possible solutions, but shouldn't decide anything.
In order for the decisions taken by the third to be binding, the third party must be an arbitrator. In an arbitration process all parties involved must accept the decision of the arbitrator.
