Question

Jesse is the marketing manager for a large Midwest-based producer of food products. He is in the process of developing the_____, which takes into consideration the marketing strategies for product, price, promotion, and place.

Answer 1

Answer:

Marketing Mix

Explanation:

Marketing mix is a combination of various components which are controlled by an organization or firm aimed at influencing a consumer's desire in purchasing their products. It is centered upon the historical 4Ps of marketing which are

1. Place

2. Promotion

3. Product, and

4. Price.

It is the method or technique used in taking or rather introducing or new product or service to the market. It is a group of tools used by businesses and marketers in selling their products and services to the buyers and final consumers.